Vodafone - A Christmas Tale

Vodafone had the perfect Christmas special for their customers. You could talk for up to 2 hours and only pay $2. So to spread the word, we asked our customers to help us create the greatest Christmas story ever told. We invited Vodafone customers on radio and through social networking to phone in and make up a sentence. We recorded these calls and then found a way to stitch them together to make a Christmas Tale. A website further explained the promotion and the prizes. On the day of the promotion over 3000 customers called to add to the story. Enough to make a 4-minute story. We then asked animators to create a video based on the story. That video was then put online so customers could see and share the story they helped create.

Campaign

Full story

The full, customer written, Christmas story.

Website

The site used horizontal scrolling, this was a nod to reading from left to right and allowed us to create a setting.

eDM

Results

539000 Campaign media reach
57,774 Unique sight visits
3437 of total calls received on the day
6747 Watched the Animated story
The best result of all was 70% of Vodafone Customers attributed a positive association to the brand.
Now that’s a story with a happy ending.

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