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Although Go Girls was a popular New Zealand drama series, it's continuation was in doubt. With a limited budget we had to build an audience again. Based on the type of show and the insight that everyone at some point discusses their first time we built a cheeky website – the Go Girls Virginity Map. Visitors to the site were invited to place a pin on the location they “lost theirs” and add ratings and commentary. We kicked off with the show’s main characters and soon our map of New Zealand was filled with confessions from our fan base.