Go Girls - Virginity Map

Although Go Girls was a popular New Zealand drama series, it's continuation was in doubt. With a limited budget we had to build an audience again. Based on the type of show and the insight that everyone at some point discusses their first time we built a cheeky website – the Go Girls Virginity Map. Visitors to the site were invited to place a pin on the location they “lost theirs” and add ratings and commentary. We kicked off with the show’s main characters and soon our map of New Zealand was filled with confessions from our fan base.

Campaign

Website

Visitors to the site could explore other's pins, see the latest pins and even see the most popular places.

You dropped your pin at the right location.

Then added some information about your first time.

Banners

Ambient

We also created helium filled 'pins' to float above the more popular spots to bring the idea into the real world.

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