TVNZ - The Pacific

Launching the TV series 'The Pacific' in New Zealand had more gravity than it would in most markets. New Zealanders had lost many of their own people in the war and it was still part of some of their family stories. So as part of a integrated campaign we built a website that shared some of the stories we had found through the letters of the soldiers in the war. These where pinned to an interactive map of the Pacific, giving such familiar context for New Zealanders. To take context a step further, we brought a few letters to life by including audio of the letter being read by the soldier with sounds of their likely environment. Viewers could add their own stories too. You could also follow the TV show as it played out, with events being indicated on a war room style map.

Promotional TV Ad

Website

The website for the campaign allowed the viewer to explore real stories from the war through the letters of soldiers.

You could read the letters by clicking on pins placed in relation to where they were originally written.

Some letters had an audio track of a soldier reading the letter amongst sound effects to help create an idea of the atmosphere the soldiers experienced.

If a viewer had a family member who was in the war, they could share their story too.

You could also follow the show's events on the map as each episode, seeing where it happened.

Campaign

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