Air NZ - Score a Plane to the Game

We were briefed with following up an already succesful campaign by building on the idea of giving away a plane trip to a group of friends. So we created a site where you could start a team and fill your virtual plane with friends, through Facebook or email. They each got their own locker and could choose to start their own plane. If they filled a plane they were entered into the draw to win a trip for them and their mates to watch the All Black play the Wallabies.

Campaign

Website

Landing page for website.

Website where friends joined your team to stand a chance to win.

Banner

eDM

Results

Ours became one of the first New Zealand online campaigns to integrate Facebook to attract an audience. During the campaign phase we attracted 118,435 unique visits to our website, 63,506 unique participants, had 12,233 planes created and of those 832 were filled. In all, 15,462 people signed up to the Special Offers database, an impressive 55% above our target.

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