McDonalds - The Wingman

In response to requests on Facebook, McDonalds brought back the Chick'n McCheese burger but they decided to launch another product alongside. The McWings. This combination led us to the well known idea of the Wingman. So to announce the return of the burger with his new Wingman we created an app for Facebook that meant you had a Wingman to talk you up when you posted. Although the app set up the permissions needed, the wingman responses were selected and posted by people working in the background to try keep them as relevant as possible. We took the idea through to print and online by talking people up where they were.

Campaign

Facebook application

Wingman posts

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